Cashmere, at cost.

Bedding, at cost.

Cookware, at cost.

Handbags, at cost.

Basics, at cost.

Candles, at cost.







at cost.

Access 800+ quality goods from the same manufacturers as top brands, at cost.

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Membership is $100/year. 93% breakeven on first order.

Boxy Cashmere Crewneck

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Compare To
At Cost

Sateen Sheet Set — King

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Compare To
At Cost

Ceramic Cookware Set

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Compare To
At Cost

Leather Round Crossbody

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Mansur Gavriel
Compare To
At Cost

Teddy Fleece Jacket

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Anine Bing
Compare To
Alo Yoga
At Cost

8.5 oz Vegan Candle

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Le Labo
Compare To
At Cost
% lower prices
than leading modern brands
% of new members
break even on their first order
% of all members
recommend Italic to friends

Join the revolution

With millions invested and years of work, we're pioneering a new supply chain without brands and retailers.


Orders per year
Items per order
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Savings vs DTC brands
$1200 / year
Savings vs luxury brands
$1800 / year
Savings calculated from an average of a $75 price per item.

Explore the catalog

We add new products and categories every month.

Australian Cotton TowelsBATH

Made by manufacturers that have produced for Burberry, Fendi, & Calvin Klein.

Cashmere SweatersWoMen's Apparel

Made by manufacturers that have produced for Sandro & Maje.

Mini BagsWomen's bags

Made by manufacturers that have produced for Prada & Miu Miu.

ActivewearWoMen's Apparel

Made by manufacturers that have produced for Alo Yoga, Stella McCartney, & Vilebrequin.

Luxury Sateen SheetsBedding

Made by manufacturers that have produced for Frette, St Regis, & Four Seasons.

Vegan CandlesDecor

Made using the same scent suppliers as Le Labo & Tom Ford.

Leather CardholdersMen's Accessories

Made by manufacturers that have produced for Prada & Miu Miu.

Conscious CottonApparel

Made from recycled water bottles and post-industrial cotton locally in LA.

UnderwearMen's Apparel

Made by manufacturers that have produced for Alo Yoga, Stella McCartney, & Vilebrequin.

Join today

Take it from the thousands of members who save hundreds every month on quality goods.

At first, I thought there had to be a catch, but everything has more than exceeded my expectations. It'll be really hard to buy from a designer brand ever again.

Kelly McElroy
Member since 2019

Italic is the best brand I’ve found. I can always get the highest quality products at prices better than any other brand at even less than half the cost.

Nik Sharma
Member since 2018

From the high-quality, stylish products to the amazing support team, Italic is my go-to for all my staples. I always get asked what I'm wearing, it's like my best kept secret!

Brittany Lo
Member since 2019

Would a luxury handbag still be covetable with the label stripped away? Italic, a new startup that sells brandless quality goods for a fraction of their retail price, is betting on it.

Chavie Lieber
For Vox

Italic is exceptionally brilliant in that for $100 a year, it allows you to purchase unbranded luxury goods—at cost, with zero markup. Haven't seen this anywhere.

Paul Munford
For Lean Luxe

Imagine walking into the factory that makes goods for top luxury brands. You want the same quality materials, the same meticulous craftsmanship. Just not the big logo.

Elizabeth Segran
For Fast Company