A revolution in retail.

Italic is a one-of-a-kind membership that grants access to 1000+ quality goods from the same manufacturers as top brands, at cost.

Recycled Terry Pullover Crew

$350
Compare To
James Perse
$80
Compare To
Frank and Oak
$40
At Cost
Italic

Point Dume Cateye Sunglasses

$132
Compare To
Ray Ban
$95
Compare To
Warby Parker
$50
At Cost
Italic

Walker Slim Briefcase

$2550
Compare To
Prada
$995
Compare To
Shinola
$200
At Cost
Italic

Luxury meets radical value.

Traditional brands

+ Manufacturing cost
+ Shipping cost
+ Brand cost
+ Retail Cost

Online brands

+ Manufacturing cost
+ Shipping cost
+ Brand cost

Italic

+ Manufacturing cost
+ Shipping cost

Members save 64% compared to online brands.

Transform your life.

Italic sells 800+ products across your
home, wardrobe, lifestyle, and travel.

CandlesHome

Made using the same scent supplier as Le Labo & Tom Ford.

Cookwarehome

Made by the same manufacturers as All-Clad, WMF, & Calphalon.

Sweaterswomen

Made by the same manufacturers as Sandro & Maje.

Activewearwomen

Made by the same manufacturers as Alo Yoga, Stella McCartney, & Vilebrequin.

Backpacksmen

Made by the same manufacturers as Hugo Boss, Armani, & Longchamp.

Leather JacketsMen

Made by the same manufacturers as Alexander Wang, J Brand, & Frame.

Zest 6qt Cast Iron Dutch Oven

$605
Compare To
All Clad
$249
Compare To
Equal Parts
$95
At Cost
Italic

Serene Cotton Towel Set

$198
Compare To
Coyuchi
$114
Compare To
Parachute
$75
At Cost
Italic

Ella Everyday Tote

$995
Compare To
Saint Laurent
$655
Compare To
Mansur Gavriel
$180
At Cost
Italic

Do the math.

93
% of new members
break even on their first order
64
% lower prices
than leading online brands
97
% of members
recommend Italic to friends

New products added monthly.

We're constantly developing new products and categories from our members' suggestions.

Browse upcoming products

Made for smart people.

I thought there had to be a catch, but everything has more than exceeded my expectations. It'll be really hard to buy from a designer brand ever again.

Kelly McElroy
Member since 2019

Italic is the best brand I’ve found. I can always get the highest quality products at prices less than half of any other comparable brands. It's hard to top that.

Nik Sharma
Member since 2018

From the high-quality, stylish products to the amazing support team, Italic is my go-to for all my staples. I always get asked what I'm wearing, it's like my best kept secret!

Brittany Lo
Member since 2019

Every piece I've gotten, from a wallet to cashmere and candles, is amazingly reasonable! Maybe I've bought a little too much than I should admit, but I'm not done yet! 

Brooke McGee
Member since 2020

Italic is exceptionally brilliant in that it allows you to purchase unbranded luxury goods—at cost, with zero markups. Haven't seen this anywhere.

Paul Munford
Member since 2018

Everything from the wallets to the backpacks feels and looks 10x more expensive than what it costs! Live a life of luxury without breaking the bank.

Ava Lee
Member since 2019

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